In addition, a PLC user generally not easy to build confidence to new brand because any quality problem will likely bring a company huge loss of money or reputation, thus resulting in creating barriers to entry. However, FATEK is much aware of the importance of the product quality in industry market plus PLCs at customer sites are not easy to be replaced as mentioned above, the only thing we can do is to slowly get the confidence of our customers with excellent quality and power features.
With these, FATEK then build brand trust and customers advocates. Since we adhere to the development focused on technology research and quality management, we will never lower product cost or expedite product development by reducing the product quality. Therefore, FATEK’s reputation and credibility is equally to high-quality and high-functioning in the past decade.
Until now, FATEK has occupied an important micro PLC market position. Although FATEK PLC cannot be widely distributed to the world, we still sold the products to major cities with worldwide local partners and strategic alliances. With many distributors around the world, local dealer provides faster service and technical support to local customers. From that, 70% of FATEK’s total revenue is hence from foreign sales. Although 2008 global economic turns down, FATEK’s revenue continuously rising year by year!
In recent years, FATEK faces an intense competition of many manufacturers. Despite the rapid changes and increasing demands in the marketplace, sell only PLC product is not enough. Moreover, since FATEK already bring the economical scale in the micro PLC market for a long time, it is not easy to have a jump growth. Hence, FATEK decided to provide more complete industrial automation solutions to worldwide customers.
In 2009, FATEK has launched a 3.5-inch HMI of FV Series. This has taken the first step to provide customers a complete solution. Although the HMI is currently not the main products of FATEK, this product still inherited the high quality as usual. Indeed, the 3.5-inch HMI had a very high performance in European market once launched, and until now, there is no record for returning back for rework because of quality problem.
From now on, FATEK’s expectation is to provide a total solution of industrial automation. In addition to continuously research and extend the HMI product line, we still need to develop more automation products to fulfill customer needs in the complex industrial automation environment. In order to compete with other PLC manufactures, FATEK’s short term gold is to research and develop more powerful PLCs. In the mean time, FATEK will also seriously develop motion controllers, human machine interface, industrial used power supply, servo controller, inverter and servo motor. We believe we can provide diverse high-quality products in the future because we are not just a provider of industrial automation solutions, but also an automation expert under customer trust.
Since FATEK developed a leading technology of its own “System on Chip” (SoC) of PLC products, the technological innovation has been FATEK’s main source of competitive advantage. A higher quality of product must be based on the design quality from R.D. engineers, so as to build up a best brand image. In this way, we then can create a core value of benefits for our customers. FATEK’s employees are our most valuable asset. We believe employees with talent can create more value to our company. In the past, FATEK started relying on a group of talented people. In the future, FATEK will also rely on more talented people to create the future!
Looking forward to the future, FATEK would like to be a well-known international manufacturer. FATEK will continue to focus on providing high-quality and excellent technical service as the direction for future development, as we develop and growth with our customers and partners.